Artifact, the news app from Instagram’s co-founders, is revolutionizing the way we consume news. With the help of OpenAI’s GPT-4 large language model, Artifact is now capable of rewriting clickbait headlines in real-time. This feature, which rolled out recently, has already seen a significant uptake among users, indicating a strong desire to eliminate clickbait from our news feeds.
The Problem with Clickbait
Clickbait headlines are a product of the competitive environment on social media platforms. To grab your attention, headlines often resort to sensationalism or withhold information to entice you to click. However, on a news-focused app like Artifact, these ambiguous headlines seem particularly out of place.
Moreover, clickbait headlines can disrupt Artifact’s recommendation systems. As co-founder Kevin Systrom explains, “Clickbait headlines can tell the systems that you’re interested in things you may not actually be interested in because you’ve clicked to find out some key bit of information that was left out of the title.”
The Solution: AI-Rewritten Headlines
To combat this issue, Artifact has introduced an AI-driven rewriting process. When a user marks a title as “clickbait,” the app rewrites the headline in real-time. A small star next to the headline indicates that it’s an AI-rewritten title, not the original.
While Artifact currently only rewrites headlines from the feed, not within articles themselves, the results have been promising. “In our experience in testing, it’s basically always right,” says Systrom. “We’ve found examples where it’ll rewrite the title and it’s not necessarily better, but it’s not worse.”
Looking Forward
While the feature is a hit with users, Artifact has no plans to rewrite every headline using AI. Systrom emphasizes the respect for the editorial authority of publishers and writers over their content. The focus remains on addressing the most egregious cases of clickbait that cause problems for users.
The Impact of AI in News Consumption
The introduction of AI in news consumption is a significant step forward in the digital age. It not only enhances the user experience but also ensures the integrity of the content. With AI, we can now have a more streamlined, personalized, and reliable news consumption experience.
The Future of News Consumption
As we move forward, the role of AI in news consumption is expected to grow. With advancements in AI and machine learning, we can expect more personalized and reliable news feeds. The ability of AI to understand and learn from user behavior can lead to more accurate news recommendations, further enhancing the user experience.
Moreover, the use of AI can also help in combating the spread of fake news. By analyzing the content and source, AI can identify and flag potential fake news articles, ensuring a more reliable and trustworthy news feed.
The introduction of AI-rewritten headlines by Artifact is a significant step forward in the fight against clickbait. It not only enhances the user experience but also ensures the integrity of the news. As we move forward, we can expect to see more advancements in this field, further revolutionizing the way we consume news.
